Mayor Bill Foster to Rename Sanitation Department "the Department of First Impressions"?

We are not sure if Mayor Bill Foster was serious when he told a reporter for the St Pete Patch that the department of sanitation was being re-branded as the "department of first impressions" to focus on "look smell and feel". While not entirely out of the realm of possibility for a Mayor that likes to rename things for no good reason, it sure seems like a waste of time and resources for something that would just confuse people. What's next, the recreation department being renamed the "department of sports and smiles"?